For CEOs, MDs & Marketing Directors

Your buyers are researching suppliers on AI.
Do you know if you're showing up?

The AI Authority Audit gives you a clear baseline for where your business stands in AI search right now, and a complete 90-day action plan your team can start executing immediately. No technical jargon. No agency required. Just a straight answer on your AI visibility and exactly what to do about it.

  • Your AI visibility baseline : a clear score across 8 areas so you know exactly where you stand today, not a vague impression.
  • Live AI probe results : real buyer questions fired at ChatGPT, Perplexity, and Google Gemini. We record exactly who appears and name the competitors showing up instead of you.
  • A prioritised 90-day action plan : written in plain English for your team to execute. No agency, no jargon, no retainer. The quick wins are in the first 30 days.
  • A web team brief you can forward today : a separate document with every technical fix listed, ready to hand to your web team or agency without needing to explain the full report.
  • Built-in accountability : 13 weekly check-ins and 3 full re-audits included. Not a report and run. We track your progress until it moves.
Order Your AI Authority Report
One-off payment. No subscription. Report in your inbox within 30 minutes.
45Signals audited
90Day action plan
13Weekly check-ins
3Follow-up re-audits

The way buyers find B2B suppliers has changed

Decision-makers now use ChatGPT, Perplexity, and Google AI to build shortlists before they visit a single website. If your business is not visible in those answers, you are not on the list.

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You have no baseline

Most MDs and Marketing Directors have a strong instinct about SEO and Google rankings. Almost none have measured how their business performs when a buyer asks an AI tool who to call. That gap is growing.

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AI evaluates your site on different criteria

Named experts. Dated content. Case studies. FAQ pages. Clear pricing signals. These are the things AI tools look for when deciding who to recommend. Most B2B websites were not built with any of this in mind.

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Your competitors may already be ahead

The audit names the competitors appearing in AI answers instead of you, and explains why. Understanding who is winning and what they are doing differently is often the most valuable output of the whole report.

The fixes do not require a rebuild

Most of the highest-impact changes are content and configuration adjustments your existing team can make. The audit tells you exactly what to do, in what order, and who should own each task.

This is what your report looks like

Below is an example AI Authority Report for a fictional industrial supplier. Your report uses the same structure, scored against your actual website.

Example only (fictional company)
Apex Fluid Control Ltd
Industrial valves and flow control • Sheffield • Audited 14 June 2026
D
4.6 / 10 Developing

Headline Measures

Visibility to AI
2.8 F
Buyer Relevance
5.4 C
Authority Strength
3.8 D
Content Depth
6.2 B
Competitive Position
Pending
Live AI probe runs at Day 90

Key Findings

AI crawlers partially blockedNo llms.txt file. robots.txt allows access but gives no AI-specific guidance. Score: 1/2
Zero date metadata found47 product pages and 23 news articles have no published or updated date visible to AI. Score: 0/2
No named authors on any contentAll 23 news articles are published anonymously. AI systems cannot attribute expertise to a person. Score: 0/2
Strong case study portfolio11 detailed case studies with named sectors, outcomes, and technical specifications. Score: 2/2

90-Day Action Plan (preview)

30 Days • Structural Fix
Add published dates to all 23 news articles and 47 product pages
Date metadata is one of the fastest signals to fix. AI engines use it to judge whether your content is current and trustworthy. Without dates, your articles appear stale regardless of quality.
High impact Website manager 2 hrs
30 Days • Structural Fix
Create an llms.txt file at apexfluidcontrol.co.uk/llms.txt
llms.txt is the emerging standard for telling AI engines which pages contain your best content. A 10-line text file can meaningfully increase your citation rate within weeks.
High impact Technical lead 1 hr
60 Days • Content Improvement
Add named author attribution and short bio to all 23 news articles
Named authors with job titles and bios are one of the strongest E-E-A-T signals available. AI systems prioritise content they can attribute to a specific, credible person.
High impact Marketing lead 3 hrs
90 Days • Authority Building
Submit expert commentary to Fluid Control World and ProcessingTalk
External citations from trade publications significantly increase the probability that AI engines cite your business by name when answering buyer queries.
Full report includes all 12 prioritised actions with step-by-step how-to guides

One audit. 90 days of progress.

Your report is not a one-off PDF. It is the start of a structured 90-day improvement programme with three follow-up re-audits and 13 weekly accountability check-ins.

0
Day 0

Baseline Audit

Full 45-signal audit of your website. Scored, graded, and turned into a prioritised 90-day action plan.

  • 45 signals across 9 areas
  • 5 headline measure scores
  • Full HTML report delivered
  • Priority action plan included
30
Day 30

Structural Re-Scan

We re-run the code signal checks to confirm your 30-day structural fixes have landed. Progress table updates automatically.

  • Code signals only re-checked
  • Before/after comparison table
  • Delta scores for each measure
  • Adjusted 60-day actions if needed
60
Day 60

Mid-Point Review

Full crawler and AI scoring re-run. Content improvements are assessed alongside the structural fixes from Day 30.

  • Full crawler and AI re-score
  • Content signal improvements
  • Updated comparison across all areas
  • Refreshed 90-day actions
90
Day 90

Full Re-Audit

Complete re-audit including the live AI probe: we fire buyer queries at Perplexity, ChatGPT and Google Gemini to see if your business is now being cited across all three major AI engines.

  • Full 45-signal re-audit
  • Live AI engine probe
  • Competitor citation comparison
  • Full before/after report

13 weekly check-ins to drive the actions forward

The report tells you what to do. The weekly check-ins make sure it actually happens. Each week, the right person on your team receives a single focused task with a plain-English how-to guide. No assumed technical knowledge.

The actions are already sequenced in the right order. Structural fixes come first, content improvements follow, authority building completes the picture.

  • 13 weekly tasks, each matched to your specific audit findings
  • Step-by-step how-to guide for the named role (website manager, marketing lead, MD)
  • Estimated time to complete
  • Confirmation step so they know when it is done correctly
  • Coaching note to explain why this particular task matters
Week 1 • 30-Day Phase
Add published dates to all news and product pages
Website manager • Est. 2 hrs
How to: In your CMS, open each news article and look for the Published Date field. Set it to the original publication date. Save and republish. Check three pages in Google Search Console to confirm dates appear in the URL inspection tool.
Week 2 • 30-Day Phase
Create and upload your llms.txt permissions file
Technical lead • Est. 1 hr
How to: Create a plain text file named llms.txt. List your homepage, product pages, and case studies one URL per line. Upload it to the root of your website. Verify by visiting yoursite.co.uk/llms.txt in a browser.
Week 5 • 60-Day Phase
Add named author bios to your top 10 news articles
Marketing lead • Est. 3 hrs
Week 6 • 60-Day Phase
Add FAQPage schema markup to your 5 highest-traffic product pages
Technical lead • Est. 2 hrs
Week 9 • 90-Day Phase
Submit expert commentary to two trade publications
MD/Owner • Est. 4 hrs
+ 8 more weekly check-ins included in your report

Everything included. No upsells.

01

Full AI Authority Report

45 signals audited across 9 areas. Scored 0-10 with a letter grade. Evidence quoted directly from your website for every signal. Delivered as a full HTML report you can share internally and save as PDF.

02

Prioritised 90-Day Action Plan

12 actions sequenced across three phases: structural fixes first, content improvements second, authority building third. Each action includes a step-by-step how-to guide, who should do it, and how long it takes.

03

13 Weekly Accountability Check-Ins

A 13-week schedule of weekly tasks delivered to the right person on your team. Plain-English how-to guides with verification steps. Designed for a website manager or marketing lead, not a developer.

04

3 Follow-Up Re-Audits

Automated re-scans at Day 30, Day 60, and Day 90. The progress comparison table in your report updates each time, showing before/after scores for every measure and area.

05

Live AI Engine Probe

We fire 7 buyer discovery questions at Perplexity Sonar Pro, ChatGPT with web search, and Google Gemini to measure whether your business is being cited by name across all three major AI engines. Included in the Day 90 full re-audit.

06

Jargon-Free Explanations

Every technical term in the report has a hover tooltip explaining what it means. Every action has a how-to guide written for a non-technical team member. No assumed knowledge required.

£497
One-off payment • No subscription • +VAT
What is included at this priceFull baseline audit, 90-day action plan, 13 weekly check-ins, and 3 follow-up re-audits at Day 30, 60, and 90.
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Your questions answered

10 questions industrial B2B businesses ask before commissioning an AI Authority Audit. Ask the assistant anything else.

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No match. Ask the assistant instead.

An AI Authority Audit measures how visible, credible, and citable your business is to AI systems when your buyers use them to research suppliers. It assesses 45 signals across 9 areas and runs a live probe of real AI engines.

Buyers increasingly ask ChatGPT or Perplexity before they Google. A procurement manager types in a query, reads the AI answer, and calls the names it mentions. If you are not cited, you were never in consideration.

"The question is not whether buyers use AI to research. They do. The question is whether they find you or your competitor."

Most digital audits tell you how you rank. This tells you what AI says about you: a completely different question. Every score comes with an actual quote from your site or a precise explanation of what was missing. The competitor intelligence section names who is winning AI answers in your market, by query.

"We found a client with 63 news articles. No SEO tool flagged a problem. None had date metadata in the HTML, so AI crawlers treated them as potentially stale. One afternoon to fix."

When a buyer types a question into ChatGPT or Perplexity, the AI generates a prose answer and may cite specific businesses by name. Being cited in those answers is AI visibility. You can rank highly on Google and be invisible to AI, and vice versa.

"If a competitor appears when a buyer asks 'industrial lubricant supplier Yorkshire' and you do not, that competitor was present at a conversation you were excluded from."

We run an AI Probe: real buyer questions fired at Perplexity Sonar Pro, OpenAI GPT-4o with web browsing, and Google Gemini. We record the full answer text, identify which business names appear, and score citation frequency across all three engines. This is not a simulation. It is a live snapshot of what buyers are actually seeing.

Industrial B2B businesses selling specialist products or services to other businesses where buyer expertise is high and deal cycles are long. Lubricants, hydraulic fluids, engineering consumables, specialist manufacturing, safety and compliance, technical distribution. Most valuable when a client relationship is worth £20k–£200k over three years.

45 signals across 9 areas, 5 headline measures, a 30/60/90-day action plan with role assignments and time estimates, a coaching narrative starting from your buyer's experience, and an Attitude Readiness profile. Every signal includes the actual quote that earned its score, or a precise statement of what was missing.

The free Scorecard gives you 5 headline measures, your Attitude Readiness profile, and 3 specific quick wins from an automated scan plus a 10-question quiz. Takes under 10 minutes. No credit card. The Scorecard is the demonstration: it surfaces findings specific enough to make the full report feel like an obvious next step.

For industrial B2B the maths are straightforward. Two additional qualified enquiries per quarter at a 20% close rate is roughly two new clients per year. At £25k annual contract value over three years: £150k in revenue from a £497 investment. Many quick wins are zero-cost (fixing metadata, adding author markup, enabling FAQ schema), so the report pays for itself before you spend a pound on new content.

Your website URL and company name. That is it. The full report is in your inbox within 30 minutes of payment. Most clients receive it in under 10. No questionnaire, no onboarding call, no waiting. The automation is what makes the depth achievable at £497 rather than £2,500.

The 30/60/90-day action plan tells you what to do, who does it, and in what order. 30-day quick wins are for whoever manages your website: no developer, no budget. 60-day improvements involve content work. 90-day+ authority building involves named experts and trade press. Every action is sequenced, role-assigned, and has a time estimate.

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Hello. Ask me anything about the AI Authority Audit. What would you like to know?
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Order Report for £497

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Payment by card • Report within 30 minutes • Includes re-audits and weekly check-ins • Questions? Email info@plangrowdo.com

Ask me anything
PLAN.GROW.DO.

AI Authority Assistant

Ready to answer

💬
Hello. Ask me anything about the AI Authority Audit. What would you like to know?
Is this right for manufacturing?
How is this different from SEO?
Will this pay for itself?